AI Question Insights

When visitors use the Ask AI feature in your widget, every question they ask is logged. The AI Questions page in your dashboard gives you visibility into what your visitors are asking, helping you improve your knowledge base.

Open Help Center > AI Questions in the dashboard’s top navigation.

Dashboard Overview

At the top of the AI Questions page, you will see key metrics:

  • Total Questions — The number of AI questions asked in the last 90 days
  • Unique Questions — The number of distinct questions (filtering out duplicates)
  • Latest — When the most recent question was asked

AI Question Insights metrics with Total Questions and Last 90 days highlighted by a red rounded rectangle

The highlighted card shows the reporting window. Your totals and latest activity will differ from this example.

The Popular Questions section shows the most frequently asked questions, ranked by how many times each has been asked. This is valuable for identifying:

  • Topics your articles do not cover well enough
  • Common pain points or confusion among your users
  • Content gaps you should fill with new articles

Recent Questions

The Recent Questions feed shows the latest questions visitors have asked, with timestamps. Click a question in this list to see the AI answer. Check whether the answer addresses the visitor’s question before deciding what to improve.

Using Insights to Improve

Review your AI question data regularly to:

  • Write new articles for topics that come up frequently but are not well covered
  • Improve existing articles that are being referenced but may not fully answer visitor questions
  • Add Quick Questions to your widget for the most popular queries, giving visitors one-click access to common answers
  • Identify terminology your users actually use, and make sure your articles match their language

Reporting Window

The dashboard shows individual questions for the last 90 days. Popular questions are aggregated from daily analytics. The Total Questions card also labels its window as “Last 90 days”; it is not an all-time count.

Last updated on September 30, 2026